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Matomo (formerly Piwik) is an open analytics platform currently used by individuals, companies and governments all over the world. With Matomo, your data will always be yours. Learn why Matomo is the right web analytics tool for you below.

Web Analytics features

Whether your site has a few visits per day or a few million, Matomo can help you gather and analyze important information about your users. Track Key Performance Indicators (KPI's) such as visits, goal conversion rates, downloads, keywords and many more. Expand Matomo functionality by adding new plugins from the Matomo Marketplace. Learn more about Web Analytics features.

Ecommerce Analytics

Integrate Matomo with your ecommerce software in order to analyze revenue, orders, conversion rates, average order values and detailed product statistics. See which products are the most popular and the highest conversion rates. With Matomo, you can view in real time the detailed Ecommerce log, showing all visits that have made a purchase on your website, including those visitors who have abandoned their shopping cart with products left in them. Learn more about Ecommerce Analytics

Server Log Analytics

Use Matomo to make sense of your web server log data. All web servers generate access log files which contain all of the requests made to the server. You can import and analyse your web server logs using Matomo! In the same dashboard you will be able to analyze visit details, including IP address, URL, user agent, referrer URL, search keywords, campaign information and more. If you’re running a hosting company, you can even provide your customers with a modern and powerful analytics tool using Matomo. Learn more about Server Log Analytics.

Intranet Analytics

Intranet websites hosted on an internal network generally have important security and privacy requirements, as is the case with governments, enterprise portals or universities intranets. They often require that the statistics software be hosted within the company’s or institution’s own infrastructure. Now there’s a better solution – Matomo is the ideal choice for intranet analytics. Learn more about Intranet Analytics.

Matomo versus Piwik PRO

Piwik was founden by Matthieu Aubry in 2007 and renamed Matomo in 2018. So as of today we have Matomo and Piwik Pro. Maciej Zawadzinski is the Co-founder and CEO Piwik PRO, which is Piwik for enterprises. Matomo (Piwik) and Piwik PRO are seperate entities and independent from each other. Piwik PRO is a Enterprise data analytics platform, for data sensitive industries. 

The Piwik PRO Marketing Suite allows users to quickly gain powerful insights with data segmentation, data activation, user-centric reporting, and painless tag implementation while ensuring complete data security. Moreover, with Piwik PRO Intranet Analytics you get an in-depth understanding of your organization’s internal communication system.

Prisma IT helps you to become an expert in Matomo or Piwik PRO by offering consultancy, support and licensing.


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