Webtrends for Marketing Professionals: Fundamentals I
1 day instructor led course, € 450,-
Course Description
Web metrics provides you with an enormous amount of data, which can quickly create confusion rather than actionable intelligence. To make sense of this data, you need to understand how Webtrends gathers data and generates reports. You also need to be able to navigate through the user interface and provide timely reports to your team and others.
In this class, we will introduce you to the core features, terminology, and key reports specific to Webtrends Analytics. You will also learn how Webtrends gathers data and generates reports that can help you make data-driven decisions. The insight you gain can help you explain the value of Webtrends and web analytics and begin building an analytics process in your organization.
Learning Outcomes
As a result of attending this course, you will be able to:
- Understand the difference between data farming and data exploration and put both to work for you in your web analytics process
- Recognize who in your organization needs to be involved in your web analytics process and what they can do to help
- Understand the basics of how Webtrends works and what Webtrends is designed to do
- Define and explain Webtrends-specific terminology
- Navigate the interface, capture reports, create and save on-the-fly changes, and set up exports
- Recognize which key success metrics can be used to measure acquisition, engagement, conversion, and retention efforts for your site
- Begin to make data-driven decisions about your website
Products Covered
Webtrends Analytics 8.7 On Demand and 8.5 Software
Who Should Attend?
Professionals interested in learning how to use Webtrends to drive decisions: business and marketing managers, business analysts, web analysts, and anyone else who will need to use Webtrends to understand and improve their organization's online presence. Please reference the Marketing Professionals Fundamentals I Checklist to determine if you are qualified to skip the Fundamentals I course and attend the Fundamentals II course.
Prerequisite
None
