WebTrends for Technical Professionals II: Advanced Marketing
1 day - € 525,-
Course Description
Many organizations have more sophisticated reporting requirements that are not met with base features taught in WebTrends for Technical Professionals I: Essentials. In this class, you will learn how to configure and implement custom reporting features to create advanced marketing reports and other custom reports to meet the specific needs of your organization.
Our expert instructors use demonstrations, hands-on labs and lecture to guide you through the configuration and use of Custom Reports to design custom drilldown reports for campaigns. You will learn how to design reports using the vast number of preconfigured components supplied in WebTrends Analytics 8.1 and build your own customized dimensions and measures.
Features Covered
- Visitor history
- Custom campaign reports and drilldowns
- Custom reports
- Custom drilldown reports
Although the majority of the content is relevant to previous versions, publicly held courses for WebTrends for Technical Professionals II: Custom Reporting are based on WebTrends Analytics 8.1. Training for prior versions of WebTrends is available on-site only. See the "On-Site Option" section below for more information.
Products Covered
WebTrends Analytics 8.1
Advanced Marketing or Commerce Package
Who Should Attend?
Technical professionals responsible for configuring WebTrends to meet the advanced reporting needs of marketing professionals.
Prerequisite
WebTrends for Technical Professionals I: Essentials or equivalent experience.
Topics Covered
- Tracking visitor activity over time
- What is visitor history?
- Understanding the importance of visitor history
- Enabling visitor history in a profile
- Creating custom reports
- What is a custom report?
- Understanding dimensions and measures
- Selecting predefined dimensions and measures for customized Marketing reports
- Creating new dimensions and measures for customized markets
- Applying filters to customized marketing reports
- Using translation tables
- Defining a new custom report
- Creating custom drilldown reports
- What is a drilldown report?
- Creating a hierarchy
- Creating drilldown reports using translation tables
