WebTrends for Business Professionals
2 days - € 995,-
Course Description
Web metrics provide business professionals with an enormous amount of data about activity on their web site. Of course, too much data can often create more confusion and clutter for business professionals than actionable intelligence. But when you take this data, make sense of it, map it to your key business objectives, and make smart decisions based on it, web metrics can mature into web analytics. This class will equip you with the ability to leverage WebTrends Analytics to measure the key business objectives in order to drive your company's online presence and gain actionable insight that lead to smart, data-driven business decisions.
The class will also give you a detailed run-through of the core features, key reports and terminology of WebTrends Analytics. Learn how these features can be customized to solve your unique business challenges. You will also find out how leading organizations are using WebTrends to improve acquisition, deepen visitor engagement, optimize site design to increase conversion, and create customer loyalty through retention. Organizations can also use this insight to justify their online investments and set budgets for future programs based on past results. In each section, students will identify their own key objectives and map them to the reports offered within WebTrends. These exercises provide tangible action items you can take away with you and use right away.
Although the majority of the content is relevant to previous versions, publicly held courses for WebTrends for Business Professionals are based on WebTrends Analytics 8.1.
Products Covered
WebTrends Analytics 8.1*
*Some of the advanced features covered in the class are not available in the WebTrends Analytics 8.1 Standard Package.
Who Should Attend?
Business and marketing managers, business analysts, web analysts, and other business professionals who are relatively new to web analytics and online marketing and rely on WebTrends reports to make business recommendations for web site marketing strategy, design, and usability.
Prerequisite
None
Topics Covered
Identify key web analytics foundations such as identifying business objectives, developing Key Performance Indicators (KPIs) and scorecards, mapping all of these to available or custom WebTrends reports.
Get a detailed tour of WebTrends Marketing Lab 2, including WebTrends Analytics terminology, features and add-ons.
Review the standard WebTrends out-of-the-box reports.
Improve your marketing efforts: learn about Most Recent Campaigns, Initial Referrer, Most Recent Search Reports, and Onsite Advertising.
Learn how to leverage WebTrends 5-point Scenario Analysis, Path Analysis and Conversion Events to identify what visitors are doing on your web site and how to better serve them.
Find out how to use Commerce Reports to report on Product Activity, Sales, and Revenue.
Understand WebTrends segmentation: New vs. Returning Visitors, Lifetime Value, and Custom Segment.
Get an introduction to Custom Reporting options for verticals such as Media, Entertainment, Retail, Financial and Travel.
